Virgin Mobile Stash debit card
Virgin is employing a new strategy to keep its customers “wired” to Virgin Mobile. The target market of Virgin mobile is predominantly teen and young adult.
Virgin mobile, together with Netspend created a Virgin Mobile branded Visa Debit card called ‘Virgin Mobile Stash’ that generates points redeemable for free airtime everytime you use it.
Since it is a debit card, it’s just like cash. This is a big plus for Virgin Mobile subscribers. If you’re going to buy something anyway, why not use this card and gain airtime.
It also has extended features such as peer to peer money transfers and wireless text alerts to manage spending and prevent fraud.
It’s not a new concept but this strategy developes a certain kind of loyalty to Virgin Mobile.
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