Nokia’s Point & Find service makes reality better
Simply aim the camera of your Nokia phone at any object in meat-space and the Point & Find application will access relevant data off the Internet. Ok, not any object as the beta only recognizes movie posters at the moment, but that’s the long term plan. Point & Find uses real-time image processing to recognize real-world objects in a Nokia database of virtually tagged items using the phone’s camera, Internet connection, and GPS data. The software also recognizes bar codes and supports category-specific text-entry search. The beta software is a free download for Nokia owners in the UK and get this, the US too. Man, Nokia’s getting serious about US market share.
Point & Find allows you to point your cameraphone at something and receive relevant links and information about that item.
The first example will be in conjunction with a movie studio, where consumers can point their S60-powered phones at a movie poster and instantly get local showtimes, links to the trailer, and even wallpaper downloads. It’s a really neat concept, and there will also be the opportunity for content creators to build their own ‘worlds’, where you could point your phone at the Symbian-Guru logo, for example, and get information. Very cool stuff, I’m anxious to see it available.
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