LG sold 1.7million chocolates
No its not your usual hersheys or lindt chocolate. LG’s ‘chocolate’ is the first of LG Electronics’ Black-Label series. It has been reported that LG sold 1.7 million units of this phone globally. That’s a very impressive number.
K. W. Kim, President, LG Electronics Middle East and Africa operations, said: ‘The Chocolate phone is for the discerning customer who views mobile phones as a bold fashion statement. We are amazed at the way it has captured the imagination of the region’s consumers and are confident that it will become one of our bestselling products ever.’
They attributed this success from a combination of excellent design, clever marketing and a proactive sales strategy.
The LG ‘Chocolate’ KG800 phone is a product of LG’s dedicated Design Management Centres, which employ around 300 specialists in Korea, USA, Japan, China, and India. In order to achieve some of the most stunning phone designs, LG teams work with 120 design firms around the world. The company has invested over US$73 million in its design operations in 2005 and has won 41 world design awards so far this year.
July 31st, 2006 at 9:38 am
[...] I feel like I’m gaining weight just listening to all the hype about LG’s Chocolate phone (already a huge hit worldwide). It officially rolls out today from Verizon Wireless, with all the VZW signature features such as V CAST, V CAST Music, and VZ Navigator(SM), in a very slick slider design. [...]