HELIO is a new mobile brand custom-built for young, connected consumers.
Helio’s service offering is designed to enhance communication with your community of friends through unique social networking, gaming and entertainment applications. Helio is the only mobile service provider to offer a custom mobile MySpace service that allows you to manage MySpace mail, comments and friend requests while on the go. We also offer photo blogging and posting directly from your Helio device to your MySpace account, including more photo storage on MySpace. Other unique services include the ability to gift, or buy for another Helio member, and beg, or request from another Helio member, content including 3D and multiplayer games.
With its focus on the younger mobile market, their phones are geared towards applications mostly used by the young generation such as music, camera, and games. This is why their units have bigger screen, faster processor, a 2megapixel cameras, and supports mp3 and mp4.
Here’s a quick specs of their Hero and Kickflip mobile phone units.
Hero Specs
Huge Screen - Large 2.2� QVGA, 260K color TFT-LAC, 240 x 320 resolution
Fast Processor - Power chip to support cutting-edge multimedia, 3D games, and MPEG 4 video
Mega Memory - 70 MB + extra memory available via MicroSD Card (TransFlash)*
Loaded Camera - 2 megapixel, built-in flash, 4x digital zoom, and MPEG 4 video camera
Superior Audio - Built-in dual full duplex stereo speakers for awesome video and gaming sound
Entertainment - Personal Entertainment Center supports: MP3, MPEG 4/H.264 player, QVGA video, VOD, MMS, Mobile Flash

Kickflip Specs
Loaded Camera - 2 megapixel, 4x digital zoom, with built-in flash for night shots
Video Camera - MPEG 4 video camera for action shots anywhere you and your friends go
Big Screen - Large 2.2″ QVGA, 240 x 320 resolution screen
Mega Memory - 70 MB + up to 1200 friends’ contacts! Get extra memory via memory cards.*
Internet Surfing - Yahoo! Search and one-click access to your favorite websites and MySpace
Entertainment - Plays the latest 3D games and also supports: MP3, MPEG 4 player, VOD, MMS, Mobile Flash and TV output*
[via helio.com]