
Anybody remember Tupperware? (It’s still out there, of course.)
Tupperware is a 20th century creation that had a coolness factor with women. Going to Tupperware home “parties”, buying nifty plastic Tupperware storage containers that kept food sooo fresh, it was fashionable.Â
What Tupperware was to 20th century women, cell phones are to 21st century women. Or, so the Washington Post suggests in a front page piece today.
“Girl Talk Comes With A Bling Tone”, the headline reads. The Post’s picture (reproduced here) is an example of self-help - the owner of this phone applied the fake diamonds herself.Â
The article cites Motorola’s Dolce & Gabbana model and T-Mobile’s Furstenberg Sidekick as examples of how manufacturers and providers are catering to women, in ways that the consumer electronics industry never has before.Â
And why is that? Because, according to the Consumer Electronics Association, women are outspending men 3 to 2 on purchases of technology for themselves and their families. Motorola, for example, is designing its cell phones meant for women with longer fingernail clearance, surfaces that don’t trap makeup, and features that make them easier to find in a purse.Â
I will resist, with every ounce of my being, the temptation to make a lame joke about the contents of women’s purses. But why don’t cell phone manufacturers design them for the needs of men, too? How about a cell phone with surfaces that don’t trap the contents of my burrito, which I’m likely to spill on my cell phone at any moment?
Men and women are different?? Stop the presses! Who knew? Will the Washington Post be doing a piece next week on how Hollywood creates “chick flicks” that are meant to appeal to women? I guess the Post is just tweaking the stereotype about technology being a man’s domain. Does this mean Verizon Wireless should hire a woman in place of the geeky guy in the commercials? Or shouldn’t they at least find him a geeky girlfriend?
Women and technology, cell phone, Verizon Wireless, T-Mobile, Furstenberg, Dolce & Gabbana, Motorola, Tupperware, Washington Post
[via Washington Post]