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50% iPod Owners Say They’re For The iPhone

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If iPod owners were to get a new phone, 50% of the whole lot say that they sure are going for the iPhone.

That is according to a survey which was done by Canalys, a market research company in Europe. This study was done just this April and it was done online. There were around 2000 respondents and these were those who are iPod owners, are employed and are mobile phone users. The respondents were from different countries - UK, France, Spain, Italy, and Germany.

Pete Cunningham is a senior analyst for Canalys and on the study that they conducted, he analyzed, “Apple’s rating improves dramatically when you talk to existing iPod owners. Almost half the respondents who owned an iPod rated Apple as more likely than not be considered for their next phone, compared to just 20% for those who didn’t have an iPod, and they were five times as likely to give Apple the highest rating. There is a lot of loyalty there that Apple can tap into.�

[Via Ars Technica]

[Image from kottke.org]


Posted in Apple, News on May 21st, 2007

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